Caroline Lidman Florbrant
I work as an independent PR consultant, helping companies, brands and leaders take place in the right context. Since 2016, I’ve worked independently, supporting clients in building communication and brands that create relevance, build trust and drive business.
My work ranges from strategy and messaging to media relations, content, social media, influencer marketing and activations. With experience across both lifestyle and corporate businesses, I work with everything from consumer-facing brands, to different scale-ups and Nasdaq-listed companies.
Whether the assignment is a news story, a product launch, a leadership profile or long-term brand positioning, the work is always grounded in a clear strategy shaped by context and with one consistent aim: to strengthen the relationship between brands and their audiences, in the right setting.
Before going independent, I spent several years in the agency world in Stockholm, working at firms such as Edelman, Mindmakers and within the Halvarsson & Halvarson group.
Services
Strategic PR & positioning
Media relations & visibility
Content, social media & influencer marketing
Event activations
Contact
Caroline Lidman Florbrant caroline@carolinelidman.com +46 70 443 89 44